Ganderbal:The Adventure Tour Operators Association of India (ATOAI), the national body representing adventure tourism in the country, held an important meeting with the Chief Executive Officer, Sonamarg Development Authority (SDA), Mr. Bilal Mukhtar, along with local hoteliers of Sonamarg, to discuss strategies for strengthening and promoting tourism in the region.
The meeting focused on collaborative efforts to enhance adventure tourism, improve tourist facilities, ensure safety standards, and promote sustainable and responsible tourism practices in Sonamarg destination promotion, and coordination between stakeholders were discussed in detail.
ATOAI emphasized the immense potential of Sonamarg as a premier adventure tourism destination and expressed its commitment to working
